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> RC ee “ roe 7 Tt tae * . ” Soe Se ot | Se ae we cme a) ———a | Fa mee Mie tinas a ibd dan ened Be etd vite a wow, 4 <@ eae ED mar ne Cottam PIV nr Ona Pa cama T heey fa TT phegs . ‘ . "Ad ¢ this, busincsamen and bankers e, will help Georgians in their -aggle.for recognition. ee a tn . . ca) “They (the Arabs) already know where New York is,“ Chamberlain noted, “dut most would be hard-pressed to tell you where Georgia is," But one Atlantan who is experienced in dealing with the wealthy mid-easterners warns that they are not easily influenced by superfi- cilality when it comes to investing their money, “I personally don't believe that Arab investment can be actively sought,“ said Barry Shein, vice president for finance of Crow, Pope and Land, the company that put together the Kuwait-Hilton deal here, “They're being besieged from all over the world," Shein noted, "The number of investments they have to review is far more than they can handle...even more than the many dollars they have.” And, says Shein, many of the people involved and their advisers are either American or American educated, ; _. “In the end,” he says, "Arab investment will be attracted by the quality of the sponsor and the quality of the project.“ A source in New York City who was close to the deal that saw $10 million from the Kuwait Investment Co. go into the new Hilton Hotel in Atlanta scoffs at the idea of picking up easy Arab money, "These people are really sophisticated investors," he says. "This isn't a bunch of funny money floating around, They do know what to do with it." : . . wth. The investment expert points out that many Arab money men were educated in the United States and have American businessmen carefully ag screening their deals. , Also, there are only three or four deals in the whole United States at the present time that involve Arab money, he notes, .and ae = the scheme of the Arabs now appears to hang on to most of their oil “ye millions in case another Middle East war breaks out this summer B. . While Truman insists his department is not launching any full- ?. Scale courtship of Arab money, he does say that if he sees more y Opportunities for potentially effective advertising, he will take them, ae . "I'd like to see them come in with Georgia companies in foreign RS ventures," he explained. “We're interested in the export of Georgia * products to their countries--food, farm implements, irrigation aie equipment--and it might be that they want to put some more money in ; ox real estate, maybe shopping centers. Primarily, we are trying to attract ae: investment that will benefit the state and its economy." Truman believes the $90,000 a year spent by the state for adverti- ‘sing in Japan, Germany, England, France, South America, and Canada . ; has been effective, and he sees possibilities for Arab advertising to . produce genuine monetary benefits. fi Aah +e ahem He is particularly pleased with the Porbes ad because it was purchased for about $2,300, a Special discount rate for the magazine's regular advertisers, ‘The rate looks especially appealing when compared to the $25,000 the state will pay this fiscal year for four full-page.ads in regular editions of the. prestigious business magazine, : THE ATLANTA CONSTITUTION - Saturday, January 4, 1975. MARIO LEANZA REALTY COMPANY 181 12th STREET,-N. E, ATLANTA, GEORGIA 30309 J404) €92-3590 SIS GFE