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"219 (Mew, 1-20-59) * te ed % 3 ; 4 afona * C As Pegier Sees It: —_. Oleocleanor Melts In Fans’ Esteem ( By WESTBROOK PECLER NOR ROOGEVELT'S devotees write the most abusive Hétters that I have ever received, but I stand my ground, conscientiously opposing a hallu- cination that seems to me to have done us great moral » and political harm. . Her fantastic energy now commands almost 85 much attention, even awe, as her audacity in presuming to high authority without ever having run for even the humblest office. But at Jast she has discredited herself around the edges, running Into re- sistance in quarters where hitherto invariably she was revered. Her TV commercial for a food product drew startling reproof. In the Legislature of the absolutely Democratic Btate of New Mexico where she had been barnstorming in person, she was rejected in terms amounting to insult. And, probably most important of all her reverses, she and retired Senator Herbert Lehman were beaten very badly by Carmine De- Sapic of Tammany Hall and Mayor Robert Wagner. Mrs. Roosevelt also had undertaken to rule out Jack Kennedy for 1960, but Kennedy's publicity immedi- ately claimed, probably with fair justificatiof, that he was now the leading young Democrat in certain “polls.” He plainly has thrived on her opposition. Mayor Wagner's adherence to DeSapio is sig- nificant too because his father, the late Tammany Senator, was a slave of Mrs. Roosevelt's late husband. As to the oleomargarine commercial, done for pay by Mrs. Roosevelt, Ben Gross of the New York Dally News wrote: “It's a mistake. Speaking purely personally, I think that for gq public figure of her prestige to lend her name to this kind of commercial venture is harmful not only to herself but to broad- casting as s whole.” Mr. Gross then fell for the old fable that she always gave such honoraris to charity, which, of course, is a culpable mistake of the press in general. The New York Times’ TV columnist Jack Gouid, wrote: “The sight of her raising her eyes to the camera and linking her concern for the world’s needy withthe sale of a food product at the retail counter was disquieting in the extreme.” Tolson Belmont ‘ DeLoach McGuire —.—____ Mohr —____ Parsons __..—___ Rosen Toms. Trotter w.C. Bullivan — Tele. Room —__ Holloman Gandy The Weshington Post end... | Times Herald The Weshiagion Dally News .__ The Evening Stor —.__......._ New Yoh Herald Tribene New York Jovunad-Anerices - Hew York Mitror New York Dally News New Yort Post The New York Tine __.___—_- - The Vorke: The New Leader... — : etl _ : ‘The Weill Street Journal Dete ee : = . td \ 6 . oe \, Se "ROT RECARKREr 6 Niel T3 i 4 IW tit Ls .358 ot. wre de : tere cae . - oe mee - - . ee ce es