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aay FD-350 (Rev. 7-16-63) oye O kick off what will be the most lav- rishly Hranced presidential ~ campaign in American history, the Republicans staged a warmup set of spectaculars last week. The star of the shows of course was Richard Nixon. In the space of seven hours, he spoke at $500- a-plate dinners in both New York City and Chicago, Closed-circuit TV carried the festivities to 18 other cit- ies, where such Republican ' minaries as Joho Wayne, Jackie Gleason. Art Linkletter and Martha Mitchell played deferential host. It was the President's evening; even Martha spoke for only two minutes. tn dramatic contrast to his stridently partisan approach in the 1970 campaign, the President was the very model of cool statesmanship. First. Bob Hope primed the well-heeled audiences: “I didn’t make any phone calls [when I Stayed at the White House]; it was just a thrill to hear 3, Edgar Hoover breathing.” Then the President sounded the theme that is going to be em- phasized throughout the campaign: “Peace in Our Generation.” But peace with honor. America, Nixon warned, must stay strong. He made a pitch for his domestic programs: revenue shar- ing, welfare reform, Government re- organization. “They are historic. They are revolutionary.” He returned to a sub- ject that is obviously worrying him: his feeling that America may go down- hill, tike past civilizations, because of a failure of nerve and will. “They turned away from greatness, They grew soft. They did not welcome the op- portunity to continue to lead.” The par- tisan duties of the evening were hand- ed, as usual, to Vice President Agnew, who_told a story about how the Dem- ocratic presidential hopefuls went, to Miami, where they got just and wound up jn Disnsy World. “They seally put a new took on Snow White and the Seven Dwarfs.” said Agnew. “Now they are known as Grumpy, Sneezy. Dopey. Hubie, Lindsay, Muskie and Teddy.” Neo Shortage. Though the President has not yet announced that he is run- ning for re-election, and will probably not do so until shortly before the Jan- uary filing deadline for the New Hamp- shire primary, campaign planning is well under way. Attorney General John WMitchall ic alenadyu crinercticing commalgn CCH I TTCaAGY SUpPeTVINiIng Campaign jactivity for the Republican National {Mount Clipping In Space Below) | The. G.O.P. Gears for 'Z2 ~ .~ * Cammittce, as well as directing the Com- mittee for the Re-Election of the Pres- ident, a Washington-based outfit that has a staff of 30 and is scheduled to be doubled next year. There should be no shortage of funds. Last week's spectacular added _to party coffers some $5,000,000. which . will be divided equally between the Na- tional Committee and the state com- mittees. Another $30 million has al- reudy been banked, and a budget of $10 million has been allocated for ad- vertising. To avoid the Madison Av- entle image that dogged the last pres- idential campaign, the White House has hired the services of a relatively ob- scure Los Angeles adman, Peter Dai- ley, whose accounts include King Oscar sardines and Fiji Islands tourism. His job will -be to mount a campaign slick enough not to seem slick. Since the White House has made such a fuss about slanted news on television, it is not in a position to oversell its leaflet recently dis- awn aroduct A wanel recer Oril Poe. 8 wtbuted by the National Committee, however, is mot reassuring. Entitled “GO-Peace,” it contains a graph show- ing the progressive Viet Nam troop with- drawals by the President and a table linking aii the major wars of_this_cen- tury with Democratic Presidents. Periods of peace are equated with Republican Chief Executives. Traditionally, the Re- publicans blame alj the wars on the Dem- ocrats. while the Democrats blame all ‘ the recessions on the Republicans. ' Despite his statesmanlike approach, the President has no intention of aban- idoning his Southern strategy. Some of his staffers. including White House Aide Donald Rumsfeld. have argued that the : President should concentrate on the big ‘ Northeastern cities. But John Mitchell, Harry Dent and others maintain that ‘what worked before should be tried { again. Mnhcteae Ouistee Besides they are mgosgrer SuoTSs, slsittes, tte i convinced that George Wallace’s support ‘has slipped appreciably in the South. i Nixon took the school-busing issue away from Wallace. and he has not been | able 1 to grab it back. The President, they believe. stands a good chance of ‘ picking up almost the entire Deep South -as well as the Border states. They also . put the Western states in his column. '{f he wins the farm belt as well—a big— _ if (see pave 20}—plus Califotaja, Obio and Tilinois, he will clinch the election. New York, Pennsylvania, Massachusetts (Indicate page, name of newspaper, city and state.) 3h Time Magazine New York City, New ¥ Edition: Author: Editor: Title: Character: or Classification: Submitting Office: Logs Angele [() Being Investigated