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Frank Sinatra — Part 17
Page 14
14 / 55
pounds of weight around when he wishes
was indicated by a situation that devel-
oped when he held his Summit _—+ting
at his favorite Miami Beach h this
past March. Sammy Davis, Jr, was un-
der exclusive contract to another hotel;
his contract stated he could not appear,
even in an informal, impromptu way, .
anywhere else in Miami Beach. Sinatra.
made a telephone call to the manager
holding the contract. “When Frank wants
something, he drips charm,” a friend
says. He wanted Davis. Before the man-
ager could object, Sinatra had proposed
a solution, ue about, making an ex-
ception? he’ said. “We ‘won'l advertise
him; as far as the general public knows,
you'll still have bim exclusively.” And
he promised to make it seem that Davis
had just dropped in to sce his pals. Then
he promised a favor to the manager; the
Jatter agreed ; Sammy Davis, Jr., appeared.
What all of this means to you is that
Francis Albert Sinatra exercises a most
powerful control over much of what you
enjoy {or don’t enjoy} in films, on tele-
vision, on records, on the radio, in night-
clubs—indeed, in every medium of en-
terfainment except newspapers and mag-
azines. To Sinatra's apparently intense
disgust, there is very little he can do
about controlling the press. Nevertheless,
he tries. When any clearly independent
writer is about to do a story on him, he
throws a blanket of silence over all his
companions. Sometimes he threatens law-
suits. Occasionally he actually does sue
when a published article displeases him.
Sinatra’s influence es a pace setter is
unparalleled in Hollywood. The infer-
mality of many recent TV extravaganzas
(shows in which a couple of singers sim-
ply stand around and sing snatches of
tunes) is an attempt to copy the success-
ful shows Sinatra has done.
Sinatra also has tremendous influence
on the changing styles of music. It used
to be that most singers sang ballads with
strings or soft reeds as a hackground.
Sinatra has always liked to sing with a
strong beat. In recent years he has been
making more and more records with
Nelson Riddle, an arranger known for
his use af dynamics and for his contrasts
in brass and strings. Many other sing-
ers are hiring Riddle-oriented arrangers
and leaders.
FULty aware of all these facts, Si-
natra still does not seem to live com-
fortably with them. He continues to as-
sert himself as though he were climbing
and not yet on the top.
The root of Sinatra's behavior—which.
because he ix both powerful and seem-
ingly insatiable, could conceivably deter-
mine the quality of the entertainment
you eee and hear—may lie in his chilling
awareness that if he has net yet begun
to slip he ultimately will. All performers
fall out of favor eventually to ~ome de-
gree: this is as sure as the change of
searons in nature. Yet Sinatra evidently
refuses to recognize inevitability: he is, he
seems hound fo proclaim over and aver,
the indestructible exception. Hi« attitude
seen tn he that failure must nor happen
to him. He will fight it off by sheer power.
180
tidal wave of his personal popularity.
Failure is qniy for those he calls the
“clydes”—the “squares,” the inepts, those
on whom fortune has not smiled.
In 1951 and 1952 Sinatra himself a)
peared to have reached the end of one
of the most fantastic ropes ever woven
by pure appeal to the ticket-buying pub-
lic. From 1945 on he had been earning
over a million dollara a year: highbrow ©
magazines were printing articles about
his unprecedented hold on not only the
swooning teen-agers but also their par-
-ents and even their grandparents. His
rise had made those of Rudy Vallee and
Bing Crosby seem like ripples beside the
LL
A Metro-Goldwyn-Mayer, his home film
studio, was disturbed by his habit of pro-
ducing unfavorable headlines; his rec-
ords were not selling as well as they had.
been; even in nightclubs he was not
drawing as he once had. He seemed to
be washed up. He was broke, and he was
borrowing from friends. His second mar-
Tigge, to Ava Gardner, was falling apart. .
He was as low as a man of his former
eminence could get. Then he pulled him-
self off the floor.
Buddy Adler, now production chief at
Twentieth Century-Fox, was a Columbia
Pictures producer under the bombastic
and autocratic Harry Cohn. Sinatra went
to Adler and offered to play Maggio in
From Here to Eternity for nothing. (Or
his agents made the offer; there are as
many versions of this story as there are
people to tell it.) Adler tested him re-
luctantly, Sinatra finally got the part
and was given eight thousand dollars for
his services—plus, eventually, an Acad-
emy Award; plus, almost at once, an
even greater measure of esteem than he
had had hefore. Hit films followed. one
after another. He was red-hot again.
Today Sinatra refuses to admit he was
ever down and close to being out. “What
do they mean, I was finished?” he once
shouted, a friend reports. “I was never
finished!”
“You were close. Frank.” the friend
said placatingly (nearly ali Sinatra's
friends are accustomed to speaking to
him in soothing tones).
“I was never finished!” he yelled. ac-
cording to this friend. “I showed them,
didn’t I?”
There is no denying it. But somewhere,
under the red-faced belligerence, there
may be a small, pulsating vein of. un-
certainty.
Of late Sinatra has been getting enough
had reviews to unsettle the average per-
former. Few critica saw anything valid
in his performance in Some Came Run-
ning; the picture was received almost
as badly asx James Jones's original book
had been. In the London Daily Express,
critic-pianist Robin Douplas-Home wrote
of Sinatea’s last long-playing reeerd:
{He is nat] “up to brifliant standard, . . .
The roundness of his vaice of the carly
days seem= to have given way recently
to a harsher, coarser tone thal gels more
pronounced with each new record... .”
John Croby, the television and radio col.
umnist, revently eaid, “I have always
“and more. “with,
a mental : group,. Jed.
at once, Sinatra was in trouble.
came digeeeetaieden ween
~ thought he ~~
formers th
columnist for a news magazine ree
wrote of Sinatra’s performance in|
Can; “His tired voice and gestures
suggest to moviegoers ... that <
is setting in.” ~ ER
GINATRA bh himself i is hoarding and
“ banding “the Voice.” Except wi
cording, he usually tries to av
with a big, - ‘dynamic ban
show coming up. He want
at once. He offered to fly 1
Goodman « substitute ‘musician, th
send Norvo back. When it became <
that Norvo could not make proper. con
nections in time, Sinatra was furio -
at himself, for forgetting. : =
' Many of Sinatra’s rages are directed
eat himself. Before he moved ‘into the
$250,000 house he now occupies in scific =
Palisades, he lived in a small da ec Be
erly Hills. Agent Irving Paul L Laiar
next door, in a mirror-image. apartment:}A |
decorated, as Sinatra’s had been,'- by:
Loretta Young's mother, Mrs. Gladye: 3
Belzer. Often Lazar would come homey
lata at night end sae Cinatra alana tn |
sSte Of Mignt ana set Sinstra aione ims
flat, hunched over a table with a
and a glass hefore him, brooding ;
something he had done or had failed “t
do, the hi-fi aystem rattling ‘desolate!
against the walls. “I used to try to ché
he got in one of those moods, th
nothing anybody could do,”
does some nice things. Once, on i
in Spain, he was furious at one 9
prop kids for something; he said -b
would have him fired. Then, later, wh
he was feeling better, he’ heard the’
on himself than he is on. i
. Using Norvo': 's-acoomips
the only way in which rh
preserve his voice. Three 3 yea ago,
nightclub date, -he would come:
stage, eyes blazing, fingers snapp
sing 15 or. 20 ‘songs ins CCCMEIC
sponding -to the ~tumu
with a half-dozen’ encores. In,
pearances I have seen hi iox make, as
dom has sung g more LAR One ¢DOK
any given song. has sung ,
and often has abandoned: ‘sme x
after « few lines, Alea. of late, he
heen resorting to such tricks<as Wwe
his own words and brates
ia help him get over the
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