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Use stories to put your point across. Stories help people to understand what you're trying to say. Stories do the same thing for a speech that a cartoon does for an editorial page of a newspaper - they simplify and give a picture that people will remember long after all your words are forgotten, Instead of saying, "It can be done," tell about someone who did it. Make sure, though, that your story fits into your subject and that it describes people and things familiar to your audience, 7, Be brief. Long speeches weary both the speaker and the audience. Say what you have to say; then sit down. Your audience will really appreciate your speech if it is short. And it will be three times as effective as a Jong speech. If your speech is well organized, and you know your subject, you can be brief. If you're tempted to be long-winded, just remember the old saying that an empty wagon makes the most noise. Now you have the principles of a good speech. But just knowing the principles won't make you a good speaker. It takes the principles plus the practice, It's just like the story of the horses and the water. You've been led to the water; now it's up to you to drink.