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fy s . art een . an wee nee ee D. Recruiting Methods "While the publicity resulting from newspapers, magazines, pamphlets, gnd throwaways, as well as conventions, bazaars, feasts,” and the travel of cult leaders, has aided the NOI in becoming better known throughout the country, Elijah Muhammad and his cult leaders . have resorted to numerous techniques designed to add new followers to this growing cult. | | Probably the most important of these was inaugurated by - Muhammad during the Summer of 1958. Ata meeting of cult leaders in ‘Muhammad's home, he announced that he had decided to “de-emphasize” the religious aspects of his teachings and to stress the economic benefits to be derived by those Negroes who joined the NOI. Muhammad stated that, in changing this emphasis, he felt the Negro would show a keener interest in the program which would improve his everyday life, rather . than in a program which would change his religious views 60 completely. This policy change is shown in articles by Muhammad which set forth his so-called "Economic Blue Print for the Black Man." " Muhammad stated the so-called Negroes in America must stop looking toward the white man for justice and jobs and should take the following steps: Ta aes ¥ wy Arte ~~ Bel Boe % a mf it a” sy by * * i ea ie 7 & ~ awe ~ . a) .