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SNIPEMUR — Part 1
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(WED) 10. 23' 02 13:08/ST. 13:07/N0. 4863202067 p.
IV. Media Response Plan
The SNIPEMUR incidents have generated some ofthe most intense media scrutiny in recent
memory and control of the information you provide may be critical to both the effectiveness and.
the integrity of the investigation. We have found that a consistent media strategy among partner
agencies across jurisdictional boundaries provides for a more effective and unified response to
media inquiries.
Members of the media will hear the incident on your radio channels and rapidly respond to the
scene. They will also immediately begin calling into your media section for confirmation that
the shooting is related. If the incident is clearly unrelated (i.e., domestic, robbery, etc.) notify the
media as soon as you are comfortable. Prior to providing any confirmation that the incident in
your jurisdiction is similar to the demonstrated pattern, we recommend the following standard.
area and our officers (from jurisdiction where it occurred) and officers from the task force are
responding to investigate."
We highly recommend that you send at least two (2).PIOs directly to the scene and set up a.
media staging area after conferring with the investigators. It is critical that you not allow the
media to compromise the investigation or infringe in any way on a potential crime scene.
Given the nature of this incident and the'recommended parameters of the crime scene area, you
should consider a media staging area outside of those parameters, or at least three to five hundred
yards from the victim.
In the event the shooting is Iater confirmed as being linked to others in the area, the following
confirmation statement should be offered: "Evidence has been recovered by investigators that
provides the link (i.e.: ballistics). This general confirmation is designed to leave the shooter(s)
wondering if other evidence besides ballistics was recovered (i.e.: hair)..
investigators have had-an-opportunity to-debrief-them. Inform all law enforcement-officers-and
investigators on the case that they should not answer any media questions. Defer all media..
force that can be made available to provide further guidance if needed. We highly recommend
that your PIO contact PIOs attached to the task force for further guidance relevant to this case.
Remember that any information that is divulged intentionally or otherwise becomes information
about this case that is known by the perpetrator(s).
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