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ABBOTT H. HOFFMAN “watch that Old boob tube. You learn a lot. And watch those ads. Watch how they do it! Become an advertisement for YFevolution, not a fuckin textbook. Fuck the New York Times and the New York review of books and the Village Voice and Commonweal and commentary in the nation and all the fuckin textbooks and hard-cover books--watch television commercials and see how they do it. ‘Cause those fuckers know what they're doing. You wake up this Sunday and you go to church. You get to church with the big three--Meet the Press, Issues and Answers, Face the Nation, right? And you watch them liberals and con- I think the war in Vietnam is a case of aggression from the North and I think (indistinct) start a war,...you know, that goes on for about ten minutes and ail of a sudden the screen goes blank and on comes these bright colors and dancing people and dancing man(?) says BRILLO, dig it, BRILLO!! Suck it, fuck it, show 'em your ass, makes you handsome, makes you beautiful, gets you laid, do anything you want and BRILLO!! And now they're back to the rational discussion, see? Now you check at the end of that show. ushing @ liberal ; liberal, a change of view about the fuckin war, the only thing they change their views about is BRILLO! And we gotta, we gotta devise ways of doing that. 'Cause we live in a mass communication 49