◆ SpookStack

UNCLASSIFIED 4 GLOBAL SOCIAL MEDIA TRENDS UAccording to aJune 2010 World to a February 2012 survey by the Intemet Usage Statistics News and Pew Research Center. Population Stats,approximately 1.966 billion people out of ap- UThe Federal Trade Commission proximately 6.846 billion globally) estimates that as many as use the internet. 200,000 million Americans had their identities stolen in 2011. (U) According to the Department of Homeland Security,cyber U According to Alexa.com,one of the attacks against government and largest webcrawis,Facebook was private networks increased from the second most trafficked site in 4,095 in 2005 to 72,065 in 2008. the world as of March2011as well as the top photo-sharing site (U) Nearly sixty-three percent of Amer- with 10 billion photos uploaded. ican adults maintain a profile on (U) A recent study by the National Cyber Security Alliance reported that although 57 percent of individuals on SNS admit to worrying about becoming a victim of cyber crime, they still provide information that may put them at risk. (U) According to Technorati, a leading blog search engine and directory, there are 112.8 million blogs and SNS. Nearly eighty percent have 250 million pieces of tagged social. used privacy settings to restrict media online. More than 175,000 access by strangers, according new blogs are created each day. UNCLASSIFIED