◆ SpookStack

ty 7 eR. PRT ENA! during the past half-century as one of the most widely consulted of biographical reference volumes, and. , , one reciprocation we are able ~ and glad - to offer in recognition of this cooperation our Editors mst of nec- essity request... is to extend to "Who's Who" biographees' prepaid sub- scriptions to it, the same discount (10%) for many years allowed to libraries and schools, if placed before pub- lication so that by setting the initial press-run to in- clude them economically, certain important production savings become obtainable , . . It is in fact these economies which have principally made it possible to hold the subscription price to but a nomi- nal advance from even the pre-war figure... Indeed, since we are = at least for the time being in respect to biographees - continuing this 10% discount, the advance-subscription price to them for this next Edi- tion (Volume 26, the first issuance in the second half- century of continuous publication of "Who's Who"), with all delivery costs defrayed, is in actuality a matter of but cents above earlier post-war list prices, although production costa have more than doubled. . . and it is with these practical factors of mtual interest in mind that we also bespeak your cooperation in now placing your subscription to the coming Edition, * * a- Your cooperation on both these scores will be appreciated, and none the less because the accuracy and the economies involved should be mutually advantageous .. .