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® @ With this new champion in his corner, Elijah decided it was time to honor Clay with a new name. On March 6, 1964, Elijah bestowed on Clay his "true" name, Muhammad Ali. Since then Muhammad Ali has not failed to stir up the publicity which Elijah so desperately seeks. Although they may never find another Muhammad Ali, the publicity-seeking Muslims have not bypassed other Negro athletes. Professional football star Jimmy Brown and professional] basketballers Bill Russell and Wayne Hightower have each been publicized in the cult paper for statements they made praising the Muslims. C. Advertising Elijah Muhammad has utilized various advertising media to publicize himself and his cult programs. With typical extravagant and exaggerated claims, he published a schedule in the first edition of "Muhammad Speaks" which listed 198 cities throughout the country where his weekly radio broadcasts could be heard. As is usual with Elijah's pretentious plans, his radio broadcasting too was beset by problems. Stations which began broad- casting his weekly taped speeches frequently cancelled the program after short periods of time because of complaints from listeners. Those stations which continued to carry ids progrem vilen had CAliculy ouicimiay and were obliged to repeat previous programs. -12-