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. !> Q» I 92 The actual value to Elijah of his radio broadcasting is hardly assessable. However, it is signiiicant that the schedule continues to be set out in the cult paper and that frequently the list of stations carrying his pro- grams and the list of cities reached reect changes. The March 5, 1965, issue of "Muhammad Speaks" lists 31 cities which can receive E1ijah&#39 broadcasts beamed from 19 radio stations around the country. Fourteen of the 31 cities are supposed to be receiving the programs from Station XERF, a Mexican radio station located just across the border from Del Rio, Texas. Another advertising media tried by Elijah was beset with even more difficulties. Early in 1964, Elijah decided to utilize public transportation systems to carry signs advertising his programs. This plan proved expensiv and disappointing to Elijah. Many transportation companies would not accept his advertising, othersthat agreed to carry the signs soon cancelled the progra after receiving complaints from citizens and civic organizations in their areas. When the transit program was beg-un early in 1964. the signs carrie Elijah's picture and, in large letters, the challenge: "Read--Muhamm Newspaper. " Below these words appeared the name of the local radio station and the time when Elijahs speeches could be heard. Later, after his econom program was devised, those companies still accepting his advertiseme dis- played pertinent new signs. Again, Elijah's picture drew attention, b the ne -13..