◆ SpookStack

[me of the questions, cad an important one, comested with the deo of your custaners,. The Dissident Few The experience of stores and other institutions which have desecre= cepted the ahanee without risitle mastion or comment, There are certain to be, however, 1 dissident few who object to the ohongee, snd voice their objections to your salespeople, Tae types of complainers and their renarks will vary widely. They will range fran the individual who only casually notes the fact of deserrepnted store facilities to a clerk, too customer with strong ond deep convictions om the subject who “never thourht I'd live to see the doy that S&uth'’s would allow thie sort of thing." Between the two will be mony veriations, How the dissident few, and their caments cnd sormploints, are handled by your salespeople is of puranount inportance to your store. To the astoe ner who ia voloing a reaction on thie subject, the salesperson to whan he | ie talking is the etore. The satisfaction <—= or look of it <= that he gets from the solesperscs involved ise eertain to affect not only hie own future attitude townrmd your store, but is likely to influence the friends ond acquaintances to whem he reports the conversation.